Key Elements of the web site (the 7Cs)

**This post will be identifying and explain the key elements of a web site, the 7Cs**


1.Context
the context of a website means that, how does a people feels when looking at the website.

Homepage of TGV

For TGV cinema website, they using hybrid design, which is a combination of aesthetic and functional design. Means that the website has a very distinct look-and-feel, which is artistic, visually appealing, and completely consistent in the use of color palette and graceful navigation. But also having section breakdown just like functional design.



2.Content
Content refers to any digital information included on a website, which is focus on "what" is presented in the website.

Homepage of TGV

As we can see above, which is the homepage of TGV Cinema website, we can say that they using offering mix for their dimensions of content. Which means the content of this website include products, information, and services. While the content type of this website are time-sensitive content. The content of this web site have a very short shelf life, which is always need to be updated. It is because this is a cinema web page, a cinema web site will always change the content of it when there are new movies comes into the market.




3.Community
Community is a interwoven relationships upon shared interest, which encourage customers to return to a website. But not all site should offer community functionality because it is just a strategy decision. For "www.tgv.com.my", they do not provide community funcionality in their web site.



4.Customisation
Customisation is a site;s ability to modify itself to or be modified by a user. The dimensions of customisation of this website is personalisation, which means that cutomisation initiated and managed by the user.

Registration Form

Log in

Personalization allows users to specify their preferences in content selection, context selection, and personalized tools. TGV web site, allows log in registration and personalized E-Mail configuration.

5.Communication
refers to the communication between the website and the users, this website provide communication in forms of firm-to-user and user-to-firm. While the dimensions of communication is interactive, which means there is two-way communication between the organization and a user.

Feedback Form

User input such as user rating of suppliers, user feedback, and customer service are some example of interactive communication.



6.Connection
Connection is the degree to which a give site is able to link to other sites. Usually are presented to the user as underlined and highlighted words, a picture, or a graphic. For TGV Cinema, they using links to sites dimension of connection. Which is take the user completely outside the home site and into a third-party site. An example of links given below:

Link to Another Web Site

A Third Party Website

7.Commerce
Commerce means a transactional capacity of a site example the sale of goods, products, or services on the site. The dimensions of commerce of TGV cinema website is credit card approval and order through affiliates, because TGV web site allows people to book their movie's ticket or do payment by using their credit card.

Allows Payment by Credit Card


Bookings are Available

E-Ticketing